What is the ONE problem you are trying to solve for your target audience? (Think from their perspective and pain point. Not your solution.)
What kind of proof do you have that can increase your credibility? (eg Testimony, portfolio, media exposure etc) Please list them here. You can point to your Social Media profile for my reference.
How does your dream client look like? (please provide as many details as you can think of. Let your imagination run!) eg Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are your main reasons for needing this project? (Brand exposure or research product info, get contact details, ask questions, pricing, or others) With that in mind, what are the top 5 business needs of your new website?
If your website visitor forgets everything about your website except for one thing, what is the one thing they MUST remember? (your logo? your promise? your solution? your personality? etc)
Any website design that you really like and would like to incorporate parts of it for your website? Please share up to 3 URL below. (Best if you can share your competitors' websites so we can make yours better)
If we were to be celebrating success in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.