Is Copyright Directive going to ban memes soon?
Will it be illegal even to include a snippet of the article we want to share on Facebook?
Remember the recent GDPR (General Data Protection Regulation)?
EU started it, and before we know it, even visiting non-EU websites outside of EU require us to opt-in to their privacy rules.
Now, another internet tsunami is heading this way.
EU Copyright Directive
Yesterday (12 Sep), the European Union (EU) parliament passed ‘an extremely controversial’ Copyright Directive.
The spotlight is on Articles 11 & 13.
In summary, Copyright Directive Article 11 (link tax) ‘requires sites like Facebook, Apple News, or Google News to pay news publishers for sharing their content.’
That means, ‘user would need a news publisher’s permission to share a news story’s full headline.’ If not, the media platform will be fined.
Article 13 (upload filter) in Copyright Directive ‘requires platforms like Facebook, Twitter, YouTube, and Instagram to be legally liable for the content their users upload.’
As a result, it’ll be even harder, if impossible to share copyrighted content as ‘platforms would also have to have filters in place to police the sharing of copyrighted content before it goes live.’
Social platforms not wanting to get slapped with hefty fines would do all means to make sure their filters are as foolproof as possible.
My guess is, do not try to sneak in any copyright content in whole, or in part.
“But Copyright Directive is only for the EU, right?”
Yes and no.
Yes, because it’s an EU regulation for EU.
No, because for any company, especially large media platforms, it’s ways easier to comply with just one law than having different systems for different requirements.
GDPR is the best example. We are asked to opt-in even when we access sites from Singapore when the companies aren’t affected.
So what can we do about the Copyright Directive?
Article 11: Time to stop relying on sharing other articles and start to have a plan to create own content.
Article 13: No choice but to start weaning off sharing images (meme) or video (sorry, no more relying on 5-Minute Crafts).
“Ours is a small company how am I going to have the resources to do ALL THESE !?”
We know SME would struggle to get a head count to create and manage content creation and social media.
And to add to the struggle, no one in the company may know how to train this new staff, unless more budget is set to (poach) hire an experienced content producer or manager.
Two kickstart ideas for SME to overcome Copyright Directive.
1. Hire a boutique content production agency to plan out and create content on a quarterly basis.
Because this way you can see the what works and adjust based on your business cycle.
Get the hang of it, and after a year of data trend spotting, you can be more confident and take the steering wheel from there.
2. Learn it yourself. Take up short courses to learn the hacks (that means tips for non-teens like us) on creating photos, videos that tell a story without breaking an arm or leg. (Like using just your mobile phone to do that!)
While I didn’t plan to have this Copyright Directive, it seems ‘coincidental’ that I have a relevant workshop that may help overcome this challenge …
Style, Shoot (plus edit) and Send story-telling product images!
I’ve teamed up with a visual merchandiser to give a styling and mobile phone photography this 1st + 2nd Oct.
We have this workshop because we see many SME struggling to create images that can sell for them.
As a result, 2 months ago, we decided to do a 2nd run for this workshop.
You’ll learn how to create images that tell a story about your product and business, all shooting and editing with your mobile phone!
Due to the nature of the topic, there will be a lot of hands-on!
Details here: https://app.eventsframe.com/e/sKjhz7kBy/style-shoot-send/
No time to take any courses but looking for a ‘someone’ to create content for you?
Meanwhile, do prepare your business for the coming challenges from Copyright Directive.