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Mobilegeddon that can harm your sales

By May 5, 2015 September 27th, 2017 One Comment

Mobilegeddon? What?!
Harm my sales? Why??

Already started since April 2015.

No, the smartphones are NOT ganging up for human destruction in biblical proportion.

But for business with websites that are still not mobile-friendly, you are in trouble.

Already spent much on SEO for your mobile-unfriendly website to rank on the first page? You are in trouble too.

Website built solely for the desktop view? You are already in trouble.

No website? You need CPR, my friend.

Want to know if your website is affected? Head over here for a free 3-step self-check instruction.

“In short, what’s the problem?”

Google has just changed their algorithm to be mobile-focused.

If your website was not optimized for mobile viewing, your search result is going to drop, while your competitor’s mobile-friendly sites would either maintain or climb over yours.

We are talking about a fall from 1st or 2nd position on 9th or 10th. That’s a drop from page one to page 2.

Remember, 91.5% of the traffic comes from ranking on page 1.
Page 2 garners a teeny weeny 4.8%.
Source: https://chitika.com/google-positioning-value 

That’s like from being that highly favoured queen to getting banished, overnight!

Even if you don’t care about SEO,  not being mobile ready or have the website speed optimized means you are going to lose visitors just because the site loads too slow on their mobile.

Worse if it doesn’t even work at all on mobile.

 

“Any viable solution?”

This got me thinking. Besides the obvious solution of getting a revamp.

If a business keeps relying on just getting leads from an online platform, their investment can just go down the drain once something drastic happens.

Think Facebook page post that reaches out only to a measly 4% of your followers as compared to a year ago.

What about Google undergoing major changes to their algorithm AT LEAST ONCE A YEAR to ensure fairness.

Why not focus more effort on nurturing the leads from your email list?

After all the list is yours and yours alone.

Yes, you would still need to generate leads but have a digital marketing strategy to nurture all these hard-earned leads into ready buyers.

It’s like, you buy dozens of guppies and FEED them, so you can benefit from looking at them daily right?

Isn’t it silly to just keep buying guppies because you don’t bother to feed them and they keep dying off?

 

“How now?”

Anyway, if you feel a tingle of cold sweat down your back and starting to feel a little concerned about your website, just head over here for a step-by-step easy self check test.

I hope this can help you find out if your website is mobile-ready and give your visitor a wonderful digital experience, right from the start.

Let’s get started to speed up the website!

p.s. About 40% of all websites will be affected. Please be in the 60% and that the website is zippy fast if you depend on your website for new business.

Ready buyers come not from frustrated visitors but those with good user experience.

Kok Wai

Author Kok Wai

Kok Wai is a content producing marketer, media trainer at Kelvin Sng Productions, a dad of two and photography contributor to multiple magazines. A sponsor of B60 Charity Run 2017, Kok Wai's goal is to help busy and ambitious business owner focus on running their business even with their limited time and lack of marketing know-how. He especially loves kids, playing the guitar, and exploring with software. You'll find him pondering on the exhilaration of securing two more good clients on a retainer basis. Connect with him on Facebook (thePF)

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