Today, let’s talk about No-Brainer.
Let’s consider the following deal.
One for $10. Buy 3 for $20, plus 1kg of Mangosteen.
That’s a no-brainer tactic for some durian sellers.
How can we apply this to small businesses?
Many times, the no-brainer deal can be the primary motivation / final push for fence sitters, who frantically check comparison websites on their mobile the moment they see your deal at your store.
Throw in a no-brainer deal and chances are, the customer is yours.
Real life example.
I went to McDonald’s for a morning meeting and went to order a cup of coffee.
Note that I had already taken my breakfast just an hour before.
The kind counter lady took my order and mentioned that the coffee cost $2.60.
And then she advised me to add in another 10 cents for a Sausage McMuffin?
Did I just hear right? 10 cents more?!
Indeed I had my breakfast, but who’s stopping me from eating more? Just 10 cents!
I must be a fool not to take it!
(ok, I’ll admit, being a tad underweight helps in my decision making too)
Of course, we know that their cost is low and they have done their maths. But as a consumer…. I don’t really have to think!
*As of 3 Mar, McDonalds’ just launched a $3 2-piece breakfast meal set. Guess what? Coffee and Sausage McMuffin!
I have also experienced some time back at McDonald’s Cafe, where a glass of mocha and cake combo cost less as compared to ordering them separately.
That deal was not listed on the menu.
KFC has it too. Buy egg tarts, and another snack and the coffee is yours for $1.
No-brainer! The only difference is that recent McDonald’s lady made the sales call to me.
On the other 2 occasions, none of them mentioned anything until I paid up.
What about us?
What kind of deal is considered a no-brainer?
Maybe something that doesn’t cost us much BUT is of great value to the customers.
SPA – 15min massage for every 60min facial.
eBook / online apps – 30 days money back guarantee.
Mobile phone – spare battery, protective cover, extended warrantee, one-click download of pre-packed related apps.
There are many other no-brainer deals which I’m sure you have already experienced and already implemented.
While cost is important, the no-brainer has to be something the customer wanted and related to the product or service, not something we want to dispose of.
New credit card application with luggage bag?
Too many of such a deal and how many luggage can I keep in my house?
Portable mobile phone charger with a new sign up? Yes, please!
(I saw this, too bad I’m already with that particular bank.)
Here is one of the better deals I saw and bought.
This productivity e-training cost less than USD$200. However, if I get it within the next 5 days, I’ll get this other related training that is worth close to USD$500!
Now, to me, and I’m sure most fence-sitting customers, THAT is a real a no-brainer.
One final observation. The no-brainer deal is always not revealed until or unless the customer has shown interest and is in the final phase of decision-making.
What is your no-brainer deal?
How would you, market your wares enough to entice many, and bring in the no-brainer to help them ease the decision-making?