ObservationsTips and Tools

Speed kills. Slow down on the writing.

By March 18, 2015 September 27th, 2017 No Comments

Speed kills. Slow down on the writing.

Go slow...

Go slow…

Let’s slow down. Speed can wreak havoc to your marketing efforts even ‘simple’ ones like email.

Email open rates less than 20%?

Click thru for Facebook message less than 1%?

That’s not healthy.

(If you need help quick, do fill this survey to schedule for a chat.) 

Assuming they are delivered to the right audience, the next most important element is the copy.

Why?
Most people would only see a couple of lines from the message and decide to read or skip it.

Marketing emails has one of the lowest open rate around.

With that, the more we need to craft our marketing message or risk getting it unread.

So how?
Take time to craft it for the reader, like talking with a friend.

Read it out, trim it and rewrite. Return another day, repeat.

If they wanted cold hard factual stuff, they could always Google it.

Speed kills.

You may get the email out, but you will miss the blind spots and waste the effort.

Email
Subject line – Include spam-like words and no one will open your email. That is if you even made it past the spam filters.

I made this mistake once because I rushed.

Tell about the problem and the solution, all in the subject line and keep it short.

Call To Action – Make it clear what you want the reader to do in the email. Near the beginning and at the end of the mail.

Instant Messaging (for those reaching out to their inner circle)
First few words – Greet the reader by name, and if possible follow by the purpose of the message.

DO NOT sound like a generic marketing message. They won’t open it.
A bad example. “You can’t believe what I just saw on this link! A time limited offer sale………”

Dead on arrival.

There are many other tips on improving the open rate and click rate of your marketing message.

The main gist is still about taking time to craft the copy, making it more conversational than like a press release. Remember,

Read it out, trim it and rewrite. Return another day, repeat.

Are you facing such a challenge too?

Come, fill this survey for a friendly chat.

Kok Wai

Author Kok Wai

Kok Wai is a content producing marketer, media trainer at Kelvin Sng Productions, a dad of two and photography contributor to multiple magazines. A sponsor of B60 Charity Run 2017, Kok Wai's goal is to help busy and ambitious business owner focus on running their business even with their limited time and lack of marketing know-how. He especially loves kids, playing the guitar, and exploring with software. You'll find him pondering on the exhilaration of securing two more good clients on a retainer basis. Connect with him on Facebook (thePF)

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