Layman SpeakTips and Tools

Zero dollar marketing set up. (Part 1 of 4)

By March 10, 2015 September 27th, 2017 No Comments

Welcome back! It’s time to get our gears going again after 2 weeks of CNY celebration.

For me, it’s been a gear-spinning-overtime 3-month period. Having quit the previous company and taking a bold step to restart Pufferfish, I had to quickly revamp the whole business and online presence.

That range from official social media platform, brand new website, newsletter set up and all the contents required.

Where did I find the strength to do that? Ask God.

*Talking about tired eyes from all these work, want to win an organic eye treatment session worth $108? Read on!*

Having hands-on on a few tools, which are FREE, helps greatly too!

And that is what I’d like to share with you in this 4 parter.

I’ll be going a little deeper for each tool, supporting the individual 4Ps in marketing:

a. Product – How to beautify your photos like a pro, minus the pro fees!

b. Promo – This platform has 1.35billion monthly active users worldwide, 5mil in Singapore, of which a third of them falls in the 25-35 years old age range (high spending power minus the family commitment)

c. Place – Set up a web page without any coding, swift to integrate all the popular social media and many more productive plug-ins.

d. Price/People – Target and capture your audience, informing and educating them about your value. With trust in place and learning about the great value you bring to the table, you should be out of the price war.

I’ll write with a generic business in mind, so it’s easy to understand.  If you need more in-depth discussion, you can tell us more about your requirements and needs here. 

Presenting your product well online

Pufferfish began as a content production studio in 2005, and I can understand the importance of images.

Besides getting easier to take sharp photos, there are some free online and mobile apps that help you edit the pictures.

For those using laptop and desktop, I’ll like to recommend (use Google Chrome or Firefox, it didn’t work on IE)

*Yes, I use professional paid-wares like Photoshop. However, this takes weeks to learn, years to master. The cost is high.

We want stuff at no cost over here right?

Pros – 4 of them

1. Gentle learning curve

I just picked it up while preparing for a photography workshop. Within 20mins and without a tutorial, I figured out how to import, edit and save the edited images. Not to mention teaching it.

I’m sure you can do faster as I had to first unlearn 10 years of Photoshop and Lightroom to relearn this)

Each tool is represented by a column of neatly stacked rectangle buttons, each labelled with a word and a photo.

Very unlike the usual icons used in our desktop publishing software.

2. Import any size, export any size!

There are no size restrictions for importing or exporting. It helps you enlarge and sharpen your original photo. (just don’t enlarge too much in case the image quality drops)

3. Import from various sources and edit straight from your browser!

Your computer, Facebook, OneDrive, Dropbox and Flickr. Edit right away without having to download anything.

4. Essential tools are, FREE!

Basic Edits (Crop, Canvan colour, rotate, exposure, colours, sharpen, resize

Effects (Like those filters in your native mobile photo apps or Instagram) 28 out of 45 effects are FREE!

Touch Up (ideal for touching up skin!) 8 of 20 are FREE!

– Others: Text (add text to your photo and turn it into an ad!), Overlays (it’s like layering another photo on your original for a nice 2 photo effect), Frames (make your photo looks a little more interesting), Textures (very nice effects like Light Trials, Space, Burst to give the otherwise dull photo a new look!)

Themes! (overwhelmed with the tools? There are preset tools based on themes like Winterland or COMIC HEROS. In each theme, relevant effects, fonts, overlays, etc are suggested to make the photo look good and visually cohesive)

Very easy to learn and use! 20mins perhaps?

Very easy to learn and use! 20mins perhaps?

Cons – 5 of them, kind of minor.

1. Pay for more fancy tools

For more fancy tools or effects, its a USD$1 trial for 30 days. Subsequently USD$4.99/mth or USD$33/year.
(I’m just nitpicking here. Compare to Photoshop at USD$10/mth, paid annually, this is a no-brainer la.)

2. One photo a time editing

Not a big deal unless you need to open more than 1 photo for comparison or other reasons.  As far as I know, only pros and hardcore hobbyist do that.

3. Importing and exporting speed at the mercy of internet speed and your file size.

Are we using at least cable and fibre already right? Not an issue then.

4. Cannot do complex retouching

Such as etching out an item, change colour or edit in a specific area and stuff professional photo retoucher does.

5. Only handles jpeg and png.

Not sure what is DNG, RAW or NEF file format? Then this won’t bother you.

Summary – Pretty good actually!

What this means for small business owners is this:

1. FREE online app to transform your photo! Invest the money in marketing strategy and implementation or even good stock images.

2. So simple, anyone can take over this role without learning Photoshop. Frees you to just focus on sales and operational work.

“Getting basic photo editing work done at $0, so you have more resources on important work!”

Once you have your photos edited and ready, get ready to place your done up photos for yet another free online platform.

Clue: Users in numbers, 1.35 billion, 5 million, 1.8 million.

See you in the next post.

P.S Like this page and post and win an eye massage session (using certified organic product from Dr.Hauschka, Germany) and full face cleansing! (Offer over)

Kok Wai

Author Kok Wai

Kok Wai is a content producing marketer, media trainer at Kelvin Sng Productions, a dad of two and photography contributor to multiple magazines. A sponsor of B60 Charity Run 2017, Kok Wai's goal is to help busy and ambitious business owner focus on running their business even with their limited time and lack of marketing know-how. He especially loves kids, playing the guitar, and exploring with software. You'll find him pondering on the exhilaration of securing two more good clients on a retainer basis. Connect with him on Facebook (thePF)

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